Disney bet big to grab rights to SEC football games from CBS. It's a sign of value of live sports rights, but also of the results of two giant Hollywood mergers.

XITE wanted to take advantage of Comcast X1's addressable ad capabilities. But the ad industry wasn't ready. Beachfront came up with a fix.

Digital publishers and online creators could be making nearly 2.5 times more from video advertising than they are, a new study says. Poor metrics that advertisers don't trust are a big part of the problem.

Nexstar said it no longer will sell ads based on ratings, shifting to a "cost-per-impression" model that captures viewing on other platforms. So what's everyone else in broadcasting waiting for?

Netflix took out another big loan, $2 billion in unsecured debt, just days before competing Apple and Disney services launch. Great programming "can be expensive" CEO Reed Hastings said.

Regional sports networks in California are less likely to be seen as must-haves by many potential subscribers, a study suggests. To survive in the direct-to-consumer future, such channels will need to prove their value as a bundle partner for significant audiences.

Getting subscribers in the door is an existential issue for niche services amid brutal competition. At the Future of TV conference, marketing and business-development executives offered nine tactics crucial to survival amid that competition.

From Greta Thunberg at the UN to major corporations taking a stand on political issues, traditional lines of power are changing. Viacom executive Christian Kurz talks about his companies new study on power's changing face, and what it means for brands.

Philo offers a different kind of skinny bundle, for a bargain price. But COO Mike Keyserling says the company is thriving, feeding superfans of traditional TV with all the channels they like to binge on.

Apple is giving away a year of free TV+ service for anyone who buys its hardware. That could bring 100 million or more users onto the service, even with conservative math. How do we value those customers versus all the competition?

Apple is offering its SVOD and game-streaming services at bargain prices that will pinch the business models of competitors. And any losses Apple absorbs won't affect its bottom line like some of those others.

As investors and brands jump into esports, prize winnings are jumping up. OG, which won Dota 2's world championship, took home $15.6 million, more than even golfer Rory McElroy's very big weekend.

New studies suggest that wireless carriers routinely throttle our video services, but we're not using all our bandwidth anyway. All the new video services, and the companies talking us into buying faster connections, need to figure out a better pitch if they want our money.

Amazon substantially increased advertising spending on its new original shows the first half of 2019, as it tried to pull in consumers before the arrival of several new competitors, a new report found.

One of Twitch's biggest stars, Ninja, surprised the livestreaming industry by jumping to rival Mixer. It could be a big deal for the burgeoning business, but Twitch isn't going anywhere.