Dragging TV Into A RuPaul Future With World Of Wonder's Co-Founders

World of Wonder founders Randy Barbato and Fenton Bailey have ridden hit show RuPaul's Drag Race into a diversified TV production company with live events, retail operations, an SVOD channel, major social-media presence and more.

David Bloom 7/14/19 David Bloom 7/14/19

Twitch Still Live-Streaming Champ Despite Growing Competition: Study

David Bloom 7/12/19 David Bloom 7/12/19

Unique Content Key To Looming Video-Streaming Wars

As users switch from pay TV to online services, they'll look for unique programming to decide where they subscribe, a new study suggests. And they don't plan to subscribe to many services either. The streaming wars could get very rough very soon.

David Bloom 6/19/19 David Bloom 6/19/19

"Netflix For Games" Services Creating A Gold Rush Too

The rush to create video game subscription services is as heated as the one for video subscription services. And it's a bigger market.

David Bloom 6/11/19 David Bloom 6/11/19

Esports Arenas Coming To A Campus, Or Cafe, Near You

Colleges are opening esports arenas to attract students and build new experiences. But don't get into esports without some help from knowledgeable consultants.

David Bloom 6/10/19 David Bloom 6/10/19

Quibi By The Numbers: Does It Add Up To A New TV Paradigm?

Quibi's top executives disclosed a lot of key numbers at a weekend conference, including the need for $500 million in more capital. But will they add up to a hit or a gigantic miss when the mobile-video platform launches next April?

David Bloom 6/4/19 David Bloom 6/4/19

Fortnite Becomes The Social-Media Experience Of Teens' Choice

The video game Fortnite has become much more than that for teens and tweens, says an NRG study. Now it's more a social-media site and messaging service too. Brands need to adapt to reach that audience.

David Bloom 6/2/19 David Bloom 6/2/19

Apple Appears Set To Move Beyond TVOD, The World Wide Web

At Apple's WWDC, expect to see iTunes broken up, the end of TVOD, and the rise of an app-focused and integrated future for both mobile and desktop.

David Bloom 5/27/19 David Bloom 5/27/19

How Many Influencers Does A Modern Marketing Campaign Need? A Lot.

Online influencers are being recruited by the hundreds to help market brands. But be careful to avoid "pay and spray" as you sign them up.

David Bloom 5/17/19 David Bloom 5/17/19

Podcast: Brian Solis On Embracing Influence 2.0, Better Branding And Rescaling Your Digital Life

Digital Anthropologist Brian Solis visits the Bloom in Tech podcast to talk about "Influence 2.0," what it means for brands and advertising, and his new book, "Life Scale," and how we need to rewire our approach to all our digital distractions.

David Bloom 5/14/19 David Bloom 5/14/19

One Year On, Sports Networks Laying Bets On On-Screen Gambling Future

One year after the U.S. Supreme Court allowed states to legalize gambling, media companies Fox, Sinclair and ESPN are all betting that gambling will help their programming.

David Bloom 5/14/19 David Bloom 5/14/19

VidCon Names Speakers In Tenth Year Of Gathering Of The Influencer Tribes

David Bloom 5/6/19 David Bloom 5/6/19

Sinclair Bets Big On Local Sports Gambling With $10.6B RSN Deal

Sinclair's $10.6 billion deal to buy 21 regional sports networks is a bet on betting itself, as sports gambling and new technologies enable new viewer experiences, and revenue opportunities.