Nielsen isn’t going anywhere and why that actually benefits their newly ascendant rivals, plus how the Oscars can help make movies great again.

In the last of the Innovator Spotlight pieces from our Special Report on Contextual Targeting, KERV’s Gary Mittman discusses how KERV is transforming contextual targeting through cutting-edge AI and polygon-based object recognition.

Netflix’s numbers look strong but there are still a number of unanswered questions about their subscriber base. Plus some stats on why contextual targeting is so hot right now.

In this Innovator Spotlight from our Special Report on Contextual Targeting, Anoki’s Raghu Kodige discusses the buzz behind multimodal AI.

TikTok was a hot or passive medium, which means that YouTube, another hot medium, should be in pole position to benefit from its demise…and why it’s not.

MySports is a sports-oriented vMVPD skinny bundle, not a dedicated sports app and why that’s a good thing. Plus RedNote is all the rage but TikTok’s probably not going anywhere.

A new study from LG Ad Solutions and iSpot highlights the impact just shifting a small part of your budget from linear to CTV can make.

In this Innovator Spotlight from our Special Report on Contextual Targeting, Wurl’s Peter Crofut explains the value of emotional targeting.

The US Supreme Court looks likely to uphold the TikTok ban. We look at who some of the winners and losers might be.

Why Disney’s Fubo deal is likely the final nail in Venu’s coffin, How Meta’s Trump-pleasing privacy policies should benefit TV’s new SMB play.

Our 2025 Fearless Predictions. Everything from YouTube to rebellious marketing managers to the contextual revolution.

The 6th Circuit Court of Appeals struck down the FCC’s net neutrality rules today. Our quick take on what to expect.

The Times TV Critic is dismayed by the arrival of what he calls “Mid TV.” But are greedy executives to blame or just mainstream tastes?

You’ve got two weeks off. Our TVREV Thought Leaders Circle members have suggestions.

As the contextual revolution continues, Mediaprobe’s technology is looking to take ad effectiveness to a new level.

Wrapping up the year with a final plea for cooperation and coordination. Plus how we did with our 2024 predictions.

In the next Innovator Spotlight from our Special Report on Contextual Targeting, Rohan Castelino explains why the IRIS_ID is such a valuable tool for advertisers looking to add contextual targeting to their mix.

TVREV & Measure treats from Hanlon, Wolk, Katz, Cassillo and Semeraro.

Mergers tend to stifle innovation, but this one may open up some unexpected opportunity. Meanwhile, WBD pulls out an end-of-year victory (of sorts) thanks to the Philly kids.

Why YouTube’s anything-and-everything content strategy looks to be where the future of television is headed.