
The Future Of Television. Dissected Daily.
CTV In The City: Big Insights From The Big Apple
Our new 5-part video series from LG Ad Solutions looks at the state of ad-supported CTV and why it's ready to hit new heights.
CTV Advertising At A Crossroads, FASTs Reflect A New Wide World Of Sports
Why ad-supported CTV is suffering from a "failure to thrive" and how to fix it, plus why live sports may be the best thing to ever happen to FASTs.
Serving Up Volleyball 24/7: How Applicaster And JWP Helped VBTV Reach A Worldwide Audience
This 5-part video series explains how Applicaster and JWP helped Volleyball World launch a new CTV app for over 800 million fans worldwide.
The Trade Desk Enters The OS Wars, The Personalization Conundrum
Some perspective on The Trade Desk's alleged attempt to launch a TV OS and some tips and tricks for implementing AI-driven personalization.
Data, Precision And Reach. LG Ad Solutions' Keith Norman On Why CTV Is Winning The Political Ad Race
The latest Innovator Spotlight interview from our new Special Report on Political Advertising features LG's Keith Norman on how data makes CTV so attractive to political campaigns.
Collaboration at IBC, The Emmys Boneheaded Bear Move
The industry’s lack of collaboration hung over IBC like stars in a Van Gogh sky, while The Bear winning Best Comedy again makes the Emmys look downright Maduroesque.
OrkaTV's Chris Hartley On Why CTV Is Becoming Just Like An iPhone
In our latest TLC Q&A, OrkaTV’s Chris Hartley explains how CTV advertising is evolving and why specialists are key to navigating its complexities.
Revolutionizing Ad Management: How Sky Media and Imagine Transformed TV Ad Operations
How Sky Media’s Jeff Eales proved automation wasn’t just a buzzword, but the key to revolutionizing ad efficiency and profits.
Amazon Channels Dominates, Network News Shows Have A Real Opportunity
Why smart subscription apps are getting in bed with Amazon and why the debate may give network TV news a second lease on life.
Magnite’s Erik Brydges On Why CTV Is Winning Over Political Advertisers
The first Innovator Spotlight interview from our new Special Report on Political Advertising on CTV features Magnite's Erik Brydges explaining why CTV is such a powerful medium for campaigns.
Is Freevee Doomed, YouTube Goes to 11
Why Amazon's Freevee is more than just another FAST service and what YouTube needs to do if it really wants to be considered "television."
Fall Preview
A look into three of the biggest topics you need to keep an eye on to stay ahead of what's going on in the business this fall.
Netflix’s 150 Percent Problem, Fubo’s Gift To Venu
Netflix boasts impressive ad sales growth, but some industry insiders remain skeptical about the audience. Meanwhile, Fubo's legal victory may have given Venu an easy way to bail on the ill-conceived service.
The New Local Heroes: How Cadent Is Helping Regional MSOs Make The Shift To Streaming
Cadent's Paul Ranger on how their new deal around addressable is helping regional MSOs successfully navigate the shift from linear to streaming.
The NCTC’s Very Smart Bundle Play, iSpot Gets JICced
The NCTC launches a streaming skinny bundle of the sort that consumers have been asking for, iSpot gets the JIC's full blessing for use as national currency.
Disney’s Streaming Services Turn A Profit, Pelicans Fly The Diamond Coop
Disney's streaming services turn a profit, but is it sustainable? Meanwhile, the Pelicans fly the Diamond coop. A look at both streaming economics and the shifting landscape of sports broadcasting.
7 Services For Just $11.32/Month: Creating The Ultimate Streaming Bundle Hack
Want to get Netflix, Hulu, Max, Apple TV+, Paramount+, VIX and Peacock for just $11.32/month? Here is how.
Paramount’s Steve Ellis On The Proven Impact Of TV Advertising
Paramount Advertising COO Steve Ellis discusses the proven impact of the 30 second spot and why measuring ad effectiveness is so important for advertisers.
The Quest For A Universal Interface, Omnichannel Gets Quantified
Everyone’s bundling but streaming’s universal interface remains elusive. A look into why that is, plus some traction on the integrating social video and TV front.
Election 2024: Winning Hearts and Mindset with Sightly’s Brand Mentality
Q&A with Sightly CEO Adam Katz on how they are using their IRIS-enabled PMP to help political campaigns find the right audiences.