Seedtag's Mike Villalobos explains how contextual targeting lets them find "the white spaces" for brands and reflects on how their recent acquisition of Beachfront will allow them to do that better and more efficiently on CTV.

The second of a two-part round-up featuring our “Context In Cannes” video series for IRIS.TV, all about why contextual targeting is so key and how it’s being used throughout the industry.

Part 1 of a a wrap-up of IRIS TV’s big splash at Cannes Lions this year and why contextual targeting is red hot. Bonus: new Explain It To A Teenager video

Cookies, their history, why TV doesn’t have them, why contextual worka on TV, and WTF was WBD thinking with the NBA?

In this new TVREV in Cannes video, Vevo's Natalie Gabathuler-Scully discusses the opportunities they’ve found on CTV and what advertising trends they are anticipating.

From “TVREV In Cannes”, KERV Interactive CEO Gary Mittman discusses how their technology works on both shoppable and contextual, by reacting the way an actual human would.

Disney’s trying to make its interface more like Netflix, but its real focus should be on the TV OS. Plus why the WNBA’s jackpot represents a sea change for the entire TV industry.

In our latest video from Cannes Lions, KERV Interactive CRO Jay Wolff explains why everyone should “KERV it” and why attention metrics are so important.

While TV is thriving, the Emmys refusal to make sense out of their confusing category structure will only serve to turn viewers away from the show.

Why Ellison has no choice but to try to make Paramount a tech company and what to make of the NBA’s decision to tap Amazon.

Unifying linear and streaming TV ad sales into premium and non-premium categories can boost efficiency and profitability. And why it’s time for someone to take the first step to making that happen.

In this Q&A, Samsung Ads’ Justin Fromm explains why new viewership data indicates advertisers should put an even greater emphasis on streaming.

The StreamTV Show had a lot of takeaways. Our top four include the OS Wars, Contextual Targeting, Local Goes Steaming and the Evolution of FASTs.

The launch of Titan OS’s new ad product is jus the latest step forward in the rise of the independent TV operating systems. Alan Wolk unpacks what it all means.

What we saw at Cannes 2024, what you need to do about it.

This week we look at why local advertising is becoming an even bigger deal (pun intended) and preview what to look for at Cannes.

Why are the TTD’s “Top 100 Sites On The Open Internet” mostly streaming TV and how exactly does Nielsen plan to measure one specific FAST channel? We have questions. And answers.

The real reason movies tanked this weekend plus Charter and Paramount’s clever bundling play.

Comcast just took The Great Rebundling to the next level and what you need to pay attention to, plus why the MLB on Roku is an even bigger deal than it seems.

We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.