
The Future Of Television. Dissected Daily.
YouTube Really Wants To Be TV, Why Mainstream TV Still Matters
If YouTube wants to be taken seriously as TV, it needs to answer some key questions first. And why old school sitcoms are so hot with The Kids right now.
WBD and Disney Go A’Bundling, FAST Services Are Good Business
All the unanswered questions behind the Disney/WBD bundling announcement and why FAST services are crushing it.
Only Connect. How Tubi Is Winning Hearts, Minds And Ad Dollars With Emotionally Resonant Originals Like “Big Mood”
With new originals like “Big Mood” Tubi’s been on a winning streak this spring. We sat down with Tubi’s Cynthia Clevenger in a new video series to understand why.
Will NBCU Steal The NBA From WBD, The NewFronts Confirm A Lot Of What You’ve Been Hearing
Spulu would seem to be the Biggest Loser if NBCU stole the NBA from WBD and why that might spur WBD to action. Plus everything that mattered at the NewFronts.
The Ad-Supported Fallout From “Fallout”; DAZN and Tubi Bring Live Sports To FAST-land.
Why the success of Amazon’s “Fallout” is such good news for ad-supported subscription streaming, and why DAZN’s live sports on Tubi is good news for the FASTs.
Tubi's Cynthia Clevenger on How Authentic Content Drives Stronger Viewer Engagement
Tubi’s Cynthia Clevenger explains how culturally relevant series like “Big Mood” help advertisers connect with audiences.
Join TVREV at the StreamTV Show and at Cannes Lions
Join TVREV at Cannes Lions and at the StreamTV Show where we have two fantastic opportunities for brands this June.
Disney Likely To Launch Linear Channels, The Mood At NAB
A deep dive into why linear channels make so much sense for everyone in streaming. Plus the growing frustration with the ad side of the business’s failure to actually solve any of the problems it’s supposed to be solving and where the blame actually lies.
Tubi's Original Content Play: How Series Like 'Dead Hot' Offer New Opportunities for Advertisers
Our exclusive video series with Tubi’s Cynthia Clevenger, explains how original series like Dead Hot are transforming advertising in streaming.
Why Controlling The TV’s Operating System Matters
This excerpt from our new report explains why controlling the TV OS has become so critical.
ZEASN's Ronny Lutzi On Why Independent TV Operating Systems Are The True Mavericks of the TV World
In this Q&A from our new report on The TV OS Wars, ZEASN’s Ronny Lutzi lays out the case for independent operating systems.
MIPTV Shows Us TV’s Future, Possible and NAB Show Us TV’s Present
European television, with its lack of affiliate fee billions may hold the key to success in the streaming era. Plus why two competing conferences are a perfect metaphor for the state of TV today.
Iger Wins The Mouse Wars, The NBA Lends A Shoulder To Roku
Whither goes the Mouse House, so goes the industry. Or at least the old school media companies. Why Iger’s win matters plus why having an NBA shoulder channel is a huge win for Roku.
Nick Troiano On How Buying AdTheorent Advances Cadent's Omnichannel Ambitions
Cadent CEO Nick Troiano explains why they are going omnichannel, why you should too and how their AdTheorent purchase will help get them there faster.
LG’s Sports Streaming Reports Cover US, UK And Canadian Markets
LG’s new series of reports looks at the state of sports streaming in the US, UK and Canada and finds some surprising similarities.
How Tubi's New “Dead Hot" Provides A Brand Safe Pathway To Incremental Audiences
In this Q&A, Tubi’s Cynthia Clevenger explains the strategy behind Tubi’s new original “Dead Hot” and how that helps advertisers reach incremental audiences on streaming.
The Disney-Hulu App Collab Continues, Contextual Targeting Grows Up
The combo Disney-Hulu app is a smart idea, but we flag some potential issues. Meanwhile, contextual targeting is having its day in the sun and why that’s making lots of people happy.
NBCU Teaching TV New Tricks, DirecTV And Dish Mess With Local Broadcasters
NBCU is doubling down on contextual and shoppable, the years two biggest trends. But will they stick? Meanwhile, Dish and Direct are looking at how to ditch broadcast. But can they?
Join TVREV At MIPTV
TVREV will be hosting the much anticipated Global FAST and AVOD Summit at MIPTV this year. As if you needed another reason to head to Cannes.
Hot Takes: What To Look For This Upfront/Newfront Season
In our latest TVREV Hot Takes, we ask our Thought Leaders Circle members what to keep an eye on during Upfront/Newfront season. The answers may surprise you.