In 2024, Netflix continues to refine its strategy with a focus on subscriber retention, high-quality content, earned media, and smart investments in live sports, ensuring its position as a leader in the streaming industry.

Why streaming platforms are turning to anime and global content as powerful tools to engage and retain Zoomers in the U.S.

As streaming grows, a content mix that drives retention + acquisition is key as seen through the lens of Max’s Succession.