The Future Of Television. Dissected Daily.
Streaming’s Mass Market Dilemma, Amazon Takes On SMB
Why streamers are struggling to make the move to mass market and why that’s dangerous in a time of massive churn, and why Amazon’s new self-serve SMB ad product could really help open up the TV ad market.
Netflix’s New Comedy Licensing Signals Sane Spending Alternative
Netflix is changing the way it pays for some stand-up comedy projects, a big change in an area where it has invested heavily. Two-year licenses will save it some money, but may also have some silver linings for comedians too.