The Future Of Television. Dissected Daily.
The Revisionists: At Comcast’s Effectv, Local TV Isn’t Just Linear. It’s OTT And VOD Too
“Whether advertisers are purchasing linear broadcast, set-top-box VOD or OTT inventory to reach audiences, brands are having to adapt and adjust their messaging in close to real time."
Effectv Discusses How OTT VOD Helps Local [VIDEO]
How does selling OTT and VOD inventory help MVPDs strengthen their local business? James Rothwell, VP of Global Agency, Brand & Industry Relations at Comcast Advertising (Effectv & FreeWheel) shares more.