The Future Of Television. Dissected Daily.
As Big Names Exit, Cable News Operations Grapple With Streaming Future
The Big Three cable news networks have all seen big names depart in the past two weeks, part of a crucial period of realignment as they prepare to transition to their streaming future. And the questions are just as plentiful for local broadcast news organizations too.
The Last Gasp Of The GRP
As cable news networks fight over GRP-based ratings, the rest of the TV industry is moving on to streaming and impressions, meaning we may be watching the death throes of yet another part of the TV ecosystem.
Shark Tank Attention Scores Bite Hard
Shark Tank reruns earn big attention scores, which is something the smartest CMOs seem keenly aware of (and are cashing in on with CNBC).