Sports and related programming hold five of the top ten ranking positions for Oct. 21-27, per Inscape’s viewership data. 

In this Q&A from our recent report, Retail Media On CTV 2024, Gretchen Bobroff explains how Magnite simplifies retail media by integrating tech, prioritizing privacy, enhancing programmatic efficiency, and leading in premium video.

As the number of originals shrinks, Netflix has managed to keep its subscriber base. But can the industry adjust to the new reality?

Political ad impressions surged by 489% in September vs. August, according to a Madhive analysis.

All the originals in one place

Thanks in part to social buzz around “The Secret Lives of Mormon Wives,” Hulu saw a 66% month-over-month increase in Earned Media Value in September, per CreatorIQ.

What were the big themes at this year’s MIPCOM? We analyze and offer some potential solutions.

The convergence of retail media and CTV offers potential for shoppable TV, but challenges like consumer reluctance, budget fragmentation, and a need for seamless experiences remain.

The local broadcast TV business has thrived on temporary boosts from political ads, but that safety net is about to disappear, leaving the underlying structural weaknesses fully exposed come first quarter of next year.

Fueled in part by the interview with VP Kamala Harris, “Special Report With Bret Baier” jumps into Inscape’s ranking of the top 25 TV programs for the first time since July.

Guest author Jon Accarino tells the story of his former boss, one time NBC marketing chief John D. Miller.

All the originals in one place

Ad tech companies are bypassing middlemen with direct and curated ad networks, questioning the need for traditional ad tech and its impact on smaller publishers.

Do Mr. Beast’s Amazon troubles point out greater Creator issues. Plus some data to back up the notion that not enough ads dollars are flowing to streaming.

Until broadcasters recognize the value of nurturing their free-to-air audience, OTA viewing will remain a niche option rather than a mainstream alternative to paid services.

Brandon Katz lays out the right programming strategies streamers can use to keep viewers hooked after the initial hype cycle has died down.

VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.

Hurricane Milton coverage spurred enough viewership for The Weather Channel that three of its programs jump into the top 25 ranking for Oct. 7-13, per Inscape.

What's the one trend that more people in the industry should be paying attention to right now? Our esteemed Thought Leaders Circle members weigh in.

The consensus at Advertising Week is that, despite all its upside, retail media still lacks some basic maturity.