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Paramount Advertising COO Steve Ellis discusses the proven impact of the 30 second spot and why measuring ad effectiveness is so important for advertisers.

Rebekah Kennedy, Director of Brand Partnerships at Magnite, explains what she and her company do to teenager Jensen Muller.

Everyone’s bundling but streaming’s universal interface remains elusive. A look into why that is, plus some traction on the integrating social video and TV front.

Q&A with Sightly CEO Adam Katz on how they are using their IRIS-enabled PMP to help political campaigns find the right audiences.

The fourth installment of “Why Advertising Is Shifting To Local”, features Madhive’s SVP of Sales Kristin Wnuk.

Social platforms LinkedIn and Pinterest are partnering with web publishers on selling one another's inventory and audiences. Mike Shields takes a look at the experiment in his latest guest column.

The often unpopular Knicks (and Rangers, Madison Square Garden, Sphere, & MSG Network) owner isn't wrong in his fears of waning local NBA media revenue

Seedtag's Mike Villalobos explains how contextual targeting lets them find "the white spaces" for brands and reflects on how their recent acquisition of Beachfront will allow them to do that better and more efficiently on CTV.

Rio Damata meets with Jorge Ruiz who’s the Global Head of Marketing Science at TikTok. His message was really valuable, especially for teenagers, because it detailed how much his classes and education helped him get the position he has.

Coverage of the 2024 Paris games captured a 12.47% viewership share across July 22-28, per Inscape.

Publicis Group acquired Influential last week in a deal marking the latest confirmation of the importance of creators.

The second of a two-part round-up featuring our “Context In Cannes” video series for IRIS.TV, all about why contextual targeting is so key and how it’s being used throughout the industry.

Netflix’s greatest demand is for shows it licenses from other media companies… companies who are likely to stop licensing their shows to Netflix in the years ahead. Brandon Katz breaks down the Big Red N’s dilemma.

Rio Damata chats with Tom Cheli about Frequence, which was recently acquired by Madhive. Cheli explains what Omni-Channel advertising actually means.

Part 1 of a a wrap-up of IRIS TV’s big splash at Cannes Lions this year and why contextual targeting is red hot. Bonus: new Explain It To A Teenager video

Cookies, their history, why TV doesn’t have them, why contextual worka on TV, and WTF was WBD thinking with the NBA?

In this new TVREV in Cannes video, Vevo's Natalie Gabathuler-Scully discusses the opportunities they’ve found on CTV and what advertising trends they are anticipating.

The third installment of “Why Advertising Is Shifting To Local”, features LatiNation and LATV’s Gisella Fu-Ripp.

A precedent-busting Supreme Court decision has the potential to upend the of future broadcast regulation.