From “TVREV In Cannes”, KERV Interactive CEO Gary Mittman discusses how their technology works on both shoppable and contextual, by reacting the way an actual human would.

If you look at recent data from eMarketer, you might find some of your CTV exuberance deflated a bit. Among advertisers who are spending on CTV, a whole lot of them are just moving budgets around.

Disney’s trying to make its interface more like Netflix, but its real focus should be on the TV OS. Plus why the WNBA’s jackpot represents a sea change for the entire TV industry.

IRIS.TV’s Rohan Castelino explains how AI is helping to provide context about what people are watching, and how that unlocks TV advertising. He also shares advice.

Overall TV ad impressions were down, but the Big 4 networks persevered in primetime just the same.

In our latest video from Cannes Lions, KERV Interactive CRO Jay Wolff explains why everyone should “KERV it” and why attention metrics are so important.

The second installment of “Why Advertising Is Shifting To Local”, where we talk to industry leaders at the 2024 Cannes Lions Festival, features Vica’s Michael Shields.

A first-of-its-kind deal to bring live streaming games of a major professional sports team to fans at no cost could be the death knell for RSNs.

While TV is thriving, the Emmys refusal to make sense out of their confusing category structure will only serve to turn viewers away from the show.

Weekend coverage on Fox News drove watch-time increases for many of its top programs (especially those typically airing during weekdays only).

Is the combination of Hulu’s new content with Disney’s classics the right way to keep viewers in place? Or is single-serve the way to go? Brandon Katz has some thoughts.

Telly’s Bob Ivins offers up some theories on why TV measurement did not seem to be on anyone’s lips at Cannes this year.

Known for her background as a journalist and passion for documentary storytelling, Anne has a unique perspective on leveraging AI to enhance human capabilities in marketing.

Why Ellison has no choice but to try to make Paramount a tech company and what to make of the NBA’s decision to tap Amazon.

Tom has done a lot in his career. He gives advice and explains how new company the Kickback is an educational, entertainment, and media platform with a series of live stream events focused on gaming culture.

Introducing our video series called “Why Advertising Is Shifting To Local”, where we talk to industry leaders at the 2024 Cannes Lions Festival.

Amazon is feeling the heat from Temu and Shein. But when are these Chinese companies going to build out big retail media networks, if they aren't already?

Unifying linear and streaming TV ad sales into premium and non-premium categories can boost efficiency and profitability. And why it’s time for someone to take the first step to making that happen.

Games captured a 1.85% viewership share across July 1-7, per Inscape.

NBCU announced plans to raise the price of Peacock… just in time for the Olympics. But do they have the content demand to justify the price rise once the games are over?