The Future Of Television. Dissected Daily.
Could Amazon Get Into The RSN Game? (And Why Would They?)
Amazon suddenly has eyes on investing in Diamond Sports — something that actually makes too much sense.
How Can MLB Fix Its Postseason TV Audience Crisis?
Major League Baseball’s postseason TV product is at a crossroads. So it’s worth examining some solutions to help it pull out of the tailspin.
NBA In-Season Tournament Tries Something New While Sports Look For Answers
The NBA In-Season Tournament presents a radical shift for American sports at a time of radical need.
Amazon CEO Questions Spending, Threads Takes On Twitter
Why Andy Jassy’s not wrong to question Amazon’s content spend and our TVREV take on Threads vs Twitter.
Netflix Can Do Live Sports That Are Made For Netflix
Netflix is interested in live sports… sort of. But the service is smartly taking its time and handling things its own way.
Sports Are Cutting Themselves (And TV) To Pieces
It’s getting increasingly difficult for TV viewers to tune into all of the sporting events they want to watch… and it’s only poised to get tougher from here.
NBA Can Hit Lofty Media Rights Goals By Creating More Pieces Of TV Pie
Can the NBA make $8 billion or more per year in its next media rights deal? It’s probably going to take a lot more splitting of the pie. Here’s how that could happen…
Amazon Leads NFL Youth Movement
Amazon’s Thursday Night Football has seen higher viewership overall, and significant growth among 18-to-34 year-old audiences.
Indeed, Amazon Make Bigger Splashes With Q3 TV Advertising
New Q3 TV advertising data from iSpot shows Amazon’s surge last quarter, while revealing year-over-year increases from brands like Indeed, Target, Arby’s and more as well.
NFL’s Calculated Streaming Bet Pays Off For Amazon’s Many OTHER Businesses
Amazon’s first regular-season production/’cast of an NFL game featured seemingly as many promotions of its own companies and products as those of anyone else. But that’s exactly why the NFL is embracing the tech giants likely to dominate the streaming future.
MLB Greenlighting CBD Ads Is The First Step Toward Broader TV Advertising For The Industry
After Major League Baseball gave the O.K. to CBD sponsorships, TV advertising would seem to be in the cards as well in the near future.
Are Live Sports A Magic Bullet for Streaming? It Depends Who’s Asking.
Live sports are a major draw for audiences, but that doesn’t mean every streaming service should just treat them as a savior.
How Streaming Still Factors Into The NFL’s Immediate Future (Even If It’s Not Required)
The NFL doesn’t “need’ streaming in the same way other leagues do. But that doesn’t stop it from making the most of streaming now to optimize its future.
Potential MLB TV Rights Deal Could Fuel Interesting Evolution For Apple TV+
Apple’s interest in Major League Baseball rights shows a desire to evolve the Apple TV+ service and get more serious about competing with the likes of Peacock and Paramount+.