The Future Of Television. Dissected Daily.
Discovery’s Unscripted Bonanza Gives Max A Huge WGA-Strike Boost
As the WGA strike continues, unscripted shows become more valuable than ever. Brandon Katz looks at how the various players’ vaults stack up.
WBD Owned Networks Account For Nearly ¼ Of Top 50 Nets
WBD networks accounted for 12 of the top 50 networks ranked by watch-time from Jan. 1, 2023 through May 14, 2023. That’s more than any other parent company, according to data from Inscape.
Max Is Born, Netflix Starts US Password Crackdown
Why Max is not actually a bad name and why the app is likely to be on most people’s must-have list + who Netflix needs to pay attention to as they crack down on password sharing.
Masters Of Their Domain: Tracking Seinfeld’s Affinity Data
Looking at where Seinfeld viewers are coming from, and where they’re headed next, offers interesting insights on whether it’s a good fit for Max.
Acquisition Versus Retention Value (As Told By Succession)
As streaming grows, a content mix that drives retention + acquisition is key as seen through the lens of Max’s Succession.
HBO Goes Full Max, Google Launches New TVOS Interface
Why HBO was smart to drop the HBO name from Max and the real news behind Google’s TV OS update.
It’s Just “Max” Now, RSNs Bumpy Road To Streaming
Why losing “HBO” from “HBO Max” is a smart move and why moving RSNs to streaming is a bigger deal than many realize.