
The Future Of Television. Dissected Daily.
Google Making Gains In The OS Wars, Co-Viewing Helps Boost Streaming Reach
The TVOS wars heat up as Google makes gains and Roku solidifies its holds on the US. Meanwhile, viewer-per-household stats assume greater importance.
Bad News For Movie Theaters, YouTube Pushes YouTube-Friendly Measurement Standards.
A new report reveals some unsavory stats for the movie industry and YouTube tries to conflate digital video with TV.
Likeability Matters
Big budget TV image campaigns don’t seem to have much of an impact. Until your brand makes a misstep or is accused of one.
Digital Advertising Under Fire From All Sides, Sinclair’s Bally Sports RSNs Headed For Bankruptcy Court
The DOJ is coming for Google and the IAB is coming for Apple. Plus why we’re still bullish on streaming RSN apps.
CTV, CES And The TV OS Wars
Why the smart TV OS wars should be the big TV industry story of CES 2023.
YouTube Hits A Bump, The Battle Over The TVOS Goes Global
YouTube revenue takes a hit and why that’s good news for streaming, the OS wars heat up as Google and Amazon battle it out and then reach a tentative truce.
Roku Moves Into Smart Home Territory, Samsung Opens Up Their TV OS
We evaluate the latest salvo in the streaming wars, this time around the TV OS, and speculate on why Roku is making smart bulbs.
Sports Media Rights: Current TV Deals and What's on the Horizon
The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course
What Exactly Would a Potential Buyer Get by Acquiring Quibi?
Quibi's potentially for sale. Who would actually want to acquire the struggling asset and what would any buyer actually get out of the deal?
Week In Review: Google’s Sabrina Play, More People Stream First
The one where we speculate about Google's new Sabrina streaming device and the significance of more viewers turning to streaming before linear.
Unified Ad Platform Plans Could Signal Disney's Strongest Push Yet Into Video Ad Wars
Disney's Unified Ad Platform future ups the ante on addressable and puts the company squarely in the middle of the video ad wars.
Amazon Leads Tech Giant TV Ad Spending... and it's Not Even Close
U.S. tech giants spent millions on advertising in the first half of the year. Using data from iSpot, we take a closer look at who spent what where.
Google Shows (Versus 'Tells') When Speaking to Baseball's Older Audience
Google continues to present its products in interesting ways during baseball broadcasts -- a strategy that may be informed by its audience.