The Future Of Television. Dissected Daily.
Tom Ryan On The Value Of Curation And The Early Days Of Pluto TV
Co-Founder Tom Ryan explains how hands-on curation helps to set Pluto TV apart from other FASTs in the latest Innovator Spotlight from our report FASTs Are The New Cable
Disney Beats Netflix (Sort Of), Walmart Wants To Be A Bundler
Why Disney’s subscriber numbers come with a giant asterisk and the thing people don’t want to talk about when they talk about Walmart’s bundling ambitions.
Should Streaming Services Be ‘A Little For Many’ Or ‘A Lot For Fewer’ At This Point?
Warner Bros. Discovery is going to fit HBO Max and Discovery+ together… and they’ll likely be better off for it.
Time For Plan B On ‘Perpetual’ Deals For Forgotten Streaming Shows?
It’s easy for TV shows to effectively disappear algorithms after a year or two on a streaming service. While media companies try to develop options for ‘lost’ shows, maybe it’s time to stop buying shows forever.
Why Magnite Is Bullish On The Future of FASTs
Magnite’s CRO Sean Buckley on ways they are helping clients to stay on top of the shift to FASTs in this Q&A from the new TVREV report, FASTs Are The New Cable.
FASTs Really Are The New Cable, The Great Rebundling Continues Apace
Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.
Live Sports Climbs To 25.5% Of TV Ad Impressions During 2022’s First Half (Report)
iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.
Discovery Won’t Be Content To Let Warner Bros Or HBO Maintain Status Quo
With Batgirl sidelined, the new approach to streaming and movies starts to take shape for Warner Bros. Discovery.
Will Amazon Thursday Night NFL Experiments Transform Live Sports Shows?
Amazon is promising lots of experimentation with the viewer experience when it launches its version of the NFL’s Thursday Night Football in a few weeks. Will the shift of sports to streaming service set off an explosion of experiments as leagues and media partners try to entice younger audiences to watch?
Special Report: FASTs Are The New Cable
From the team who coined the term, the definitive report on the booming FAST ecosystem.
Disney Flip-Flops Again, Americans Like Bundling
Disney steps on a political land mine again, consumers still love bundles.
It’s The Audience (Not The Device), Stupid
Mediaocean’s Michael Tuminello explains why brands need to focus on audiences, not devices or delivery methods.
Analysts Turn Thumbs Down On Paramount, But Does It Deserve The Gloom?
Paramount Global has seen five analysts downgrade the company’s shares in the past few weeks, despite generating $1 billion in revenue last quarter amid continuing strong subscriber growth for Paramount+. Are the analysts right to be gloomy amid a looming recession? Or are they overlooking something?
Theatrical Releases Still Hold Advantage Over Streaming at San Diego Comic-Con
After a couple years off, San Diego Comic-Con’s in-person return showed movies are still controlling the zeitgeist more than streaming — at least in the superhero genre.
The Sky Stops Falling On Netflix, Hulu Is Disney’s New Superhero Franchise
The big issues confronting Netflix coming out of their Q2 earnings calls and why a resurgent Hulu may be an issue for Disney.
Should Netflix Create New Franchise IP In A Streaming Market Already Littered With It?
Netflix wants to create larger franchise IP in order to both acquire and keep subscribers. But is that a worthwhile endeavor for the service?
Netflix To Report Q2 Earnings As It Prepares To Launch Ad-Supported Tier (Cheddar News)
TVREV’s Alan Wolk on Cheddar News talking about what to expect from Netflix’s earnings call and from their advertising platform overall.
Taking The Complexity Out Of CTV. A Fireside Chat With MadHive’s Craig Berlingo
MadHive’s Craig Berlingo sits down with TVREV’s Alan Wolk in this Fireside Chat from TVREV’s Special Session at the StreamTV Show.
Netflix Picks Microsoft, Better Measurement For Social Video
Is Microsoft cool enough for Netflix and the value of social video to explain new products.
TV Sports Rights Veer Into Bubble Territory, What Happens When It Pops?
A spate of new sports TV rights deals have been announced in recent weeks at prices far higher than the deals they replaced. But how much longer can media companies keep paying those prices amid cord-cutting and audience fragmentation. And what happens when the bubble pops?