The Future Of Television. Dissected Daily.
CNN Follows Its Journalism Roots To Chart New Path Amid Wartime Footing
Just as the first Gulf War effectively birthed CNN as a global 24-hour news network, so could the Russian invasion of Ukraine provide a path to its rebirth.
As Big Names Exit, Cable News Operations Grapple With Streaming Future
The Big Three cable news networks have all seen big names depart in the past two weeks, part of a crucial period of realignment as they prepare to transition to their streaming future. And the questions are just as plentiful for local broadcast news organizations too.
By the Numbers: Discovery & WarnerMedia Combine for Huge Reach on TV, Social Video
Just how big would a Discovery/WarnerMedia company be? A look at the combined footprint on social video and TV.
The Last Gasp Of The GRP
As cable news networks fight over GRP-based ratings, the rest of the TV industry is moving on to streaming and impressions, meaning we may be watching the death throes of yet another part of the TV ecosystem.
These Are the Brands Who Aren’t Shying Away From Politics
Which brands and industries capitalized on the live viewership of the nationally-televised presidential debates and town halls? We turned to iSpot, the always-on TV ad measurement and attribution company, to find out.
Democratic National Convention: 24% of TVs Tuned Into 2020 DNC
Despite the altered format, this year's Democratic National Convention still wound up on a LOT of televisions (and some other screens as well).
Viewership Insights for Cable News Networks
Viewership profiles for three of the top cable news networks, CNN, MSNBC and Fox News, using data from Inscape.tv, the TV data company with insights from a panel of more than 15 million smart TVs.
Data: CNN Surged During Weekend of Protests Against Racial Injustice
Data from iSpot and Inscape shows just how much CNN surged as a result of coverage of the widespread protests against racial injustice in the U.S.
Cable News Coverage of the New Hampshire Primary: A Close Look at Viewer Behavior
We used glass level data from Inscape to surface viewership insights around news coverage of the New Hampshire Primary results.
Trevor Noah Stars on YouTube, and More Mid-Term Social Video Data
With the election results rolling in, we look at which publishers were rolling in social video views, with data from Tubular Labs.
Social Video Insights from the Ford - Kavanaugh Hearing
U.S. audiences were hooked on video around the Ford-Kavanaugh hearings, and not just on T.V. Social video also commanded large audiences for the event.