With third-party cookies and other “traditional” means of identifying customers slowly fading into obscurity, marketers are looking ahead to the next generation of targeting tools.

Not even two months ago, the University of Texas and University of Oklahoma announced they’d leave the Big 12 for the SEC. Despite that move being announced now, though, the schools just don’t pick up and leave the conference now, or even next year.

The one where we use Amazon’s entry into the TV OEM space to promote our new Special Report on the Emerging Smart TV Ecosystem, and explain why Roku and Tubi’s recent content forays matter.

What worked two years ago in linear streaming services is now already out of date compared to fast-evolving and stiff competition. More weirdly perhaps, successful free, ad-supported services (FAST for short) are dipping into a very old playbook to optimize the audience experience and keep viewers coming back.

Streaming is providing another opportunity for college athletic departments to connect with and own relationships with their audience (fans).

The one where we explain why the latest round of Nielsen-bashing is just theater and look at options for Locast now that the courts have ruled against it.

Netflix isn't taking many risks. Is that a viable long-term strategy for the streaming service?

A new report from Tubular Labs shows how gaming content continues to explode, with influencers driving the bus.

As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Raghu Kodige, CEO at LG Ads, to discuss why owning both the hardware and the software makes smart TVs a perfect vehicle for content discovery, something that benefits programmers and viewers alike.

After 11 successful seasons, the popular zombie thriller series The Walking Dead is coming to an end. Fans have been waiting for this season for a while – the season 10 finale, along with the entirety of season 11 were delayed due to the pandemic – leaving fans hungry for a conclusion to the story. We took a look at how the final series premiere performed against competitors on the same night, how this season premiere compares to the season 10 premiere (which aired before the pandemic), and the Emotional Reactions fans demonstrated as they start to come to terms with their favorite show coming to an end.

With vaccination rates plateauing and COVID-19 delta variant concerns — plus joint streaming releases — keeping audiences away from movie theaters, the movie “resurgence” of the summer may wind up being short-lived.

However much fans may have missed normal sports seasons and game telecasts in 2020, and are hoping this football season marks a return to the comforting traditions of the past, they’d better take a long look at what may be the end of an era. There are so many conflicting currents of massive change washing over sports right now that it’s likely the entire business will be wildly different within just a couple of years. And that has huge implications for “TV,” because we’re going to be watching those sports much differently in coming years.

The six-episode Mike White series The White Lotus ended this week, but not before creating the sort of buzz that many had assumed was no longer possible around a TV show. It wasn’t Game Of Thrones level—that series had almost a decade to build up to the final season—but it was at the level of HBO’s previous buzzed-about limited series, Mare of Easttown.

The impact of the pandemic and direct-to-consumer streaming services forced the hand of the studios to offer new theatrical movies at home. And now day-and-date home release has yet another tailwind in its favor: the evolving capabilities of the TV sets people have at home.

The 2020 Tokyo Olympics came and went, and were loaded with drama across nearly every event. Whether it involved The US Men’s Basketball Team redeeming themselves in the Olympic Finals against France, Katie Ledecky continuing to dominate across multiple swimming events, or Simone Biles deciding to sit out of several Gymnastics events to prioritize her mental health, the 2020 Olympics were able to keep the world entertained despite being a year delayed. We‘ll cover how these Olympic Games stack up against other major sporting events from the past year, look at what events were able to drive the highest rates of Emotional Reactions and Passion, and which athletes were the talk of the Olympic Games.

The huge haul of home entertainment dollars that’s washed into Hollywood during the pandemic set another record in the first half of 2021, according to new figures from industry organization Digital Entertainment Group. And that record $15.7 billion doesn’t even include as much as $1 billion in premium VOD revenues that studios aren’t reporting publicly, a top studio executive said.

With cameras ready to roll on the long-awaited sequel in the “Bill & Ted” franchise, no one knew a global pandemic would force Orion pictures to “Face the Music” in more ways than one. In addition, no one could predict that “Bill and Ted Face the Music” would become a playbook for the future of not just Premium Video on Demand (PVOD), but launches across the board, from PVOD to theatrical.