The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course

The coming return of EA Sports' popular college football game could spawn an influx of new esports fans young and old.

The one where we look at why Disney Plus has been so successful and why Paramount Plus is already looking to cut consumers a deal.

Tubi announced a huge expansion of its News section, adding live 24-hour feeds from nearly 80 stations owned by four big groups. Is live news the hot new fashion for free streamers?

Is live social audio just a reinvention of live social video or is there more to Clubhouse and its kin than meets the eye?

According to data from Tubular Labs, the most-watched Super Bowl-related YouTube video wasn’t a clip from the game or a commercial — it was Pepsi’s full halftime show featuring The Weeknd.

Netflix and Amazon were just as big in Europe's record year for streaming video as they have been in the United States, a new survey shows. But there were some distinctive Continental differences when you look further into the numbers.

Super Bowl ratings declining set off some alarm bells -- but the more interesting conversation is around what it means for the future of the game on TV.

Auto brands are traditionally some of the biggest advertisers during the Super Bowl, but hung back a bit in 2021 with just four spots for the industry.

The one where we look at consolidation in the streaming TV ad space and the wisdom using FASTs to promote content on Flixes.

A critical look at the case for and against advertising during the Super Bowl.

Funny ads are a Super Bowl staple: According to iSpot's Ace Metrix, at least 53% of ads were viewed as funny each year since 2014, and hit a high-water mark of 69% of spots during the 2020 game. This post dives into some specific insights around Frito-Lay commercials for this year's Big Game.

Amazon is about to make Andy Jassy, the company's just anointed successor to Jeff Bezos and an expert on cloud computing, one of the most powerful people in Hollywood. So does this guy even watch TV?

New members to the Global Video Measurement Alliance highlight how social video's about to scale up as a revenue opportunity.

We put together a few quick viewership and advertising insights around NFL football, including what else fans are most likely to be watching on TV, with insights from Inscape, iSpot and Tubular Labs.

The one where we look at all the freebie offers the Flixes still have going and examine why vMVPDs are going to be hot for the next year or two.

"Snowpiercer" just started its second season, and has already been renewed for a third. We took a look at some advertising and viewership trends, including what other shows these fans watching, using data from Inscape and iSpot.

A look at the unexpected rise of a massive advertising and content ecosystem centered around smart TV OEMs.