The Future Of Television. Dissected Daily.
Viewership & Ad Insights for ABC’s Wednesday Night Comedies
ABC comedies are back, and we used insights from iSpot and VIZIO's Inscape to examine viewership and advertising trends for the Wednesday night shows.
Gamut Explains How Unified Measurement Works
Gamut Co-Chief Operating Officer Soo Jin Oh explains how unified measurement works, after the company's recent partnership announcement with iSpot.
These Are the Brands Who Aren’t Shying Away From Politics
Which brands and industries capitalized on the live viewership of the nationally-televised presidential debates and town halls? We turned to iSpot, the always-on TV ad measurement and attribution company, to find out.
Week In Review: Quibi Calls It Quits, Netflix Takes A Hit
The one where we look at the many reasons for Quibi's demise and why investors should not panic about Netflix and other streaming services.
‘The Voice’ Returns: Quick Viewership & Ad Insights
NBC's "The Voice" kicked off its 19th season with blind auditions on Oct. 19 and 20. We dug into some of the viewership and advertising highlights supplied by VIZIO's Inscape and iSpot.tv.
AOC Twitch Stream Shows Path Forward for Politics & Video Engagement
After drawing an impressive 435K viewers to just play "Among Us" and talk about voting, AOC identifies a path toward future voter engagement
Tubular Audience Ratings Making TV-Like Metrics a Reality for Social Video
The new Tubular Audience Ratings provide unique viewer and minutes watched data that make it easier to evaluate social video like TV.
TV Town Halls: What the Data Says About Trump vs. Biden’s Debate Replacements
There was a lot of noise about how Biden won the ratings race, but beyond that there were a few trends worth noting. Here, we explore some specific insights using data from Inscape and iSpot.
Week In Review: Disney Doubles Down On Streaming, Stats Show Streaming Still Strong
The one where we look at why streaming is the movie industry's worst nightmare and why streaming numbers have held steady since March.
‘The Bachelorette' Is Back: Quick Viewership & Ad Insights
ABC's "The Bachelorette" is back for its 16th season, and we used data from Inscape, iSpot and CreatorIQ to share viewership and advertising insights around the premiere.
PeerLogix’s Will Gorfein Explains 'Moneyball' Strategy Of Content Acquisition
As part of our new Special Report on the FASTs, PeerLogix Founder and CEO Will Gorfein discusses their "Moneyball Strategy" for content acquisition.
TV Needs To Bring Back Longer Seasons (Even On Streaming)
Longer seasons on streaming will provide the next generation of comfort food TV while creating stability for those who work on the creative end of the business.
NFL, College Football's Constant Rescheduling Shows Bubbles are Better for TV
After the NHL and NBA completed successful bubble playoffs, should the NFL and college football follow suit to save TV inventory?
Week In Review: The Roku Channel Launches On Amazon, Tubi Adds Local News
The one where we explain why The Roku Channel is now on Amazon's Fire TV and the importance of Tubi's carrying local broadcast news.