The Future Of Television. Dissected Daily.
Will Carriage And Retrans Fees Be The Death Of Linear?, OpenAP Expands CrossPlatform Programmatic Capabilities
Can US cable networks survive the loss of carriage fees and the real value of OpenID’s new unified programmatic buying platform.
SVOD Services Go Big On Linear, iSpot and Conviva Join Forces For Unified Network Ratings
Why SVOD services rolling out linear channels is a smart move and why the iSpot-Conviva deal is perfect for today’s hybrid ecosystem.
Everybody Wants Hulu. Streaming’s Carriage Fee Issue
Why Disney and Comcast desperately want Hulu and what happens next plus why the lack of carriage fees on streaming may be a bigger issue than many realize.
Sephora Settlement Underlines TV Privacy Concerns, Dongles Are Dying But The Hybrid Ecosystem Is Here To Stay
Why data privacy is about to become even more important to TV advertisers and what a new Vizio survey tells us about cord cutting and the importance of the TV OS.
OEM FASTs Continue To Grow, Netflix Makes A Very Smart Hiring Decision
Why we’re not surprised at the rapid growth of OEM FASTs and why Netflix hiring Peter Naylor sends a good signal to the ad community.
Paramount+ Teams Up With Walmart, Bundles Make Scoring The Streaming Wars Even Harder
The many reasons Paramount was wise to join forces with Walmart, time for the streaming industry to stop focusing on subscriber counts.
Disney Beats Netflix (Sort Of), Walmart Wants To Be A Bundler
Why Disney’s subscriber numbers come with a giant asterisk and the thing people don’t want to talk about when they talk about Walmart’s bundling ambitions.
FASTs Really Are The New Cable, The Great Rebundling Continues Apace
Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.
Disney Flip-Flops Again, Americans Like Bundling
Disney steps on a political land mine again, consumers still love bundles.
The Sky Stops Falling On Netflix, Hulu Is Disney’s New Superhero Franchise
The big issues confronting Netflix coming out of their Q2 earnings calls and why a resurgent Hulu may be an issue for Disney.
Netflix Picks Microsoft, Better Measurement For Social Video
Is Microsoft cool enough for Netflix and the value of social video to explain new products.
Netflix App Downloads Drop, Streaming Has The Backend Backwards
Netflix needs more aggressive PR to get out in front of troubles real and imagined while streamers need to fix backend payments to creatives before they flee for greener pastures.
Netflix Looking For Advertising Tour Guide, NCTC Considers Comcast’s Flex OS
Our thoughts on the best advertising partner for Netflix, why smaller MVPDs would benefit from a turnkey streaming TV solution.
Dongles Of Doom Roil CTV, Disney Loses Streaming Cricket Rights In India
The real story behind all those after hours CTV ads and what to look for as Disney’s Hotstar loses IPL cricket rights.
Is Netflix Really Buying Roku, Standardization Was The Word At The Stream TV Show
Our thoughts on the Netflix/Roku rumor and why CTV desperately needs standardization everywhere.
Netflix’s Password Sharing Crackdown Creating More Problems Than It Is Solving, NESN Launches First Streaming RSN
Why cracking down on password-sharing is not a good idea for Netflix and why launching a streaming RSN is a very good idea for MLB.
Fox Is Getting Into The Lifestyle Game, “This Is Us” Finale Sees Over 6 Million Live Viewers
Fox is looking to expand Fox News’s Fox Nation app, 100 million reasons why 2022’s ratings aren’t 1983’s
The Upfronts Tackle Hybrid Viewing, Comcast Does Some Future-Proofing
The upfronts confront a hybrid linear/streaming future, Comcast get the value of the TV OS.
Ad-Supported Netflix May Launch This Year, Chicken Soup For The Soul Buys Redbox
Netflix has an opportunity to change the CTV advertising landscape, the CSS/Redbox merger is a boon for advertisers.
The NewFronts Are All About TV, Media Misrepresents Netflix’s Troubles
The line between the NewFronts and Upfronts is rapidly disappearing, why the media’s been slandering Netflix.