Announcing Our New Special Report: "Eyes On Local TV"
The digitization of television is leading advertisers to take a second look at something they may have once dismissed: local TV.
As advertisers realize that they have the power to reach targeted audiences based on a wide array of criteria, location has emerged as one of the more coveted factors. Brands realize that their sales are often heavier in specific regions and that seasonal factors like cold weather mean that different versions of creative messaging are often needed.
In this Special Report, called “Eyes On Local TV” we will look at how many brands are now improving their local reach by combining local broadcast buys with geotargeted inventory on ad-supported OTT platforms.
The report will examine how advertisers can best take advantage of the shift to digital delivery, with emphasis on how to buy targeted local advertising today, how to use CTV to achieve incremental lift with unduplicated reach, why automated buying is increasingly important, and how to avoid ad fraud.
Methodology
We interview dozens of key industry executives from networks, OTT platforms, brands, ad agencies, ad tech vendors, vMVPDs and MVPDs and combine that with surveys and our own research to provide a complete behind-the-scenes overview. The report will be written in TV[R]EV’s trademark conversational style--our background as journalists ensures that the end result isn’t just informative, it makes good reading as well.
We’ll also provide (as always) actionable insights, predictions on the future of the FASTS along with in-depth interviews with top industry figures.
Video and Audio
The report will also come with a (Zoom) video series where we interview key industry leaders who’ll give you their insights on the topic at hand, something sponsors will be able to share with their clients.
We are currently looking for a few more sponsors for both reports. If you’re interested, or if you’re interested in sharing your opinion, shoot us a note at yotvrev@gmail.com
