« Back to Posts


Report: What are Sports Audiences Watching When They’re Not Watching Sports?

Live team sports returned to TV in late July, and while there have been some hiccups (nods in baseball’s general direction), we’ve largely seen disaster averted. MLB is already more than two-thirds of the way through the season, and the NBA and NHL are already deep into the playoffs. As all of those sports heat up, the NFL and some of college football football is just getting started.

Between the questions around football actually staying on the field and prohibitive costs around playoff TV advertising for the other sports, brands are likely curious where they can find those audiences without sports. For those answers, we’d recommend checking out TV[R]EV’s latest — FREE — report on Summer TV Sports.

Inside the report, readers will learn all about what else those sports audiences are watching, using exclusive data from VIZIO’s Inscape, the TV data company with insights from a panel of more than 16 million smart TVs, as well as advertising highlights from always-on TV ad measurement and attribution company iSpot.tv.

Some of the specifics of the report:

  • Which sports TVs are most tuned into
  • League viewing hotspots by DMA
  • Top brand advertisers during sports’ return this summer
  • What NBA, NHL, MLB, Pac-12 and Big Ten viewers are watching when they’re not watching sports
  • How postponements could impact college football networks and advertisers

With football starting in earnest this weekend, it’s perfect timing to get caught up on sports audiences. Check out the report for free here (enter $0 as the price).