What’s Possible, Part 1

When we went down to POSSIBLE (I always try to give my brothers and sisters in ALL CAPS some love) the sun, the sand, the sea, the ultimate midcentury modern hotel lobby, all seemed to inspire one thought: What’s Possible?

And so a video series was born.

In it, you will find some of the industry’s leading lights talking about what is possible, what the world looks like if the stars align and all their plans come to fruition.

The goal is to inspire, to give wings to dreams and to show you the world as it could be.

Or at least our little corner of it, anyway.

First up is LinkedIn’s Jessy Jacques. It’s a name you might not automatically associated with TV (LinkedIn, not Jessy!) but they’ve been making waves in the B2B space and Jessy lays out what that might all look like one day.

Next is my old mate, LG’s Tony Marlow. (I’m old, he’s the mate.) Tony tells us about a world where the TV is more than just a TV, but a place for everything from gaming to shopping.

Next up is Stingray’s David Purdy. Now Stingray itself is a fine example of what’s possible—from karaoke company to major media player. David tells us about a world where music lets the advertiser come along for the whole consumer journey—from the home to the car to the office and back again.

DirecTV Advertising’s Matt Van Houten, another old friend, lays out how the world looks when TV is a simpler experience, everything from finding the show you want to watch to finding the bundle that fits your interests and your pocketbook.

Rounding out the week is TripleLift’s Dave Helmreich, a fellow Demon Deac parent, who imagines a future where brands once again realize how much creative matters and ads actually entertain us, much to the benefit of the brands that create them.

Look for the rest of the series this week on LinkedIn and on TVREV!