Love Only Grammy Can Give

In a time when dark, binge worthy dramas and political news spinsters are casting a serious shadow on human minds; when attention is edge-ranked into (sound off) social bites -- there is something so damn refreshing about America's best musical talent gathering to celebrate the hits of a year no one will soon forget.For more than 26 million people, the 59th Annual Grammy Awards delivered that moment of unity. It did what TV is best at -- breaking emotional ground. Making people feel. And like the kind of Grammy who scolds you and then smothers you in kisses and cookies, the annual awards show delivered emotions by the bucket.Here, a snapshot from Canvs.tv, the emotional analytics company, shows the breadth of emotions expressed during the night. With more than 2.3 million Emotional Reactions (ERs) -- viewers poured over 900K expressions of love onto Twitter alone last night.grammy-awards-for-articleAccording to iSpot.tv the attention analytics company that measures activity for TV advertising from more than 10 million smart TV sets-- the audience was younger than the average TV viewer. It skewed female. And, perhaps most importantly to the brands who purchased time, the ads had a low tune out rate.2017-grammys-impressions-vs-avg-view-rate-01-30-2017-02-12-20172017-grammys-age-01-30-2017-02-12-20172017-grammys-gender-01-30-2017-02-12-2017 

Jason Damata

Jason is the founder and CEO of Fabric Media, a media incubator and talent consortium. The company serves leading-edge TV disruptors- from data and analytics platforms to TV networks to emotional measurement companies. Damata has traveled the country for C-SPAN, where he worked with MSOs, produced educational political programming. He has served as CMO of Bebo when it was the world's 3rd largest social network, led marketing for Trendrr until it was acquired by Twitter and helped build the world's largest LIVE broadcast offering at explore.org where he built up a global syndication network. He is an analyst for companies on the edge of TV innovation such as iSpot, Inscape, Canvs, TNT and more.

http://linkedin.com/in/jasondamata
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