TV[R]EV has been bringing you updates from the frontlines of the TV [R]evolution for the past three years. It’s been a wild ride with more changes than we can call out in a single article.
But now it’s time for us to take our game to the next level. Which is why we’re launching TV[R]EV the consulting service.
Who We Are
We are a collection of some of the best known names in the business, people who don’t drink the Kool-Aid and understand that nothing is ever black and white.
We are journalists and analysts, former industry executives who get our information from inside sources, people we’ve known and cultivated over the years and whose trust we’ve earned. That alone makes us different from the vast majority of our competitors.
We understand that our audience is busy and that they don’t want to be bored, even if they’re reading about work-related matters. It’s TV, it’s supposed to be fun and entertaining and so our writing reflects that: we take serious insights and we make them fun to read.
What We Do
Here are a few of the services we offer to our clients:
CUSTOMIZED NEWS ANALYSIS.
Don’t have time to keep on top of the seemingly daily changes the industry is undergoing, let alone figure out what they mean? Not to worry. Our biweekly news analyses will keep you up-to-date, let you know why whatever happened matters to you and your company, and what you need to do about it. This is perfect for busy executives and ad sales teams—anyone who frequently gets asked about industry news and needs a foolproof way to keep up with it.
You’ve got a great product but you’re not sure how to position it for the networks or MVPDs you want to sell it to? We can help you craft a marketing strategy that hones in on the features your target actually cares about. We’ll help you identify the pain points your product can solve. Make sure your pitch uses language that resonates with your target. Even sit in on your pitches and offer our critique.
We love to help companies build bigger profiles by getting your message out, introducing you to our colleagues at the leading trade magazines and helping your senior staff find a voice. We can work with your team to refine presentations so that they put your company in the best possible light.
TRAINING AND SEMINARS.
Want to bring your team up to speed on what’s going on with a particular area of the industry? We can help. We’ll hold training sessions (on-site or off) where we’ll make you experts on anything from ACR to social TV measurement to the latest trends in ad-supported OTT. We’re also available to come in once a month, once a quarter or even once a year to give you a “state of the industry” reading along with Q+A. We’re happy to tailor our sessions precisely to your need.
We can also work with your key executives to craft thought leadership pieces—speeches, keynotes, panel preparation, podcasts, videos, articles and other content pieces that show them and your company to your best advantage.
IN-DEPTH RESEARCH REPORTS.
We’ve been talking up the in-depth report (it’s a two-parter, actually) we did around ACR or Automatic Content Recognition from Smart TVs, and now you can check that out here. It explains what ACR is, how it works, who is using it, who the key players are, how it’s revolutionizing the TV ad business and what our very informed predictions are for its future. Or the next five to ten years, anyway.
If you like our report on ACR, we can create similar in-depth reports on any media-related topic that interests you. Whether you want to invest, acquire or just get a leg up on the competition, TV[R]EV will mine our industry contacts, create custom surveys and sprinkle in our stellar analytical skills and deep industry knowledge to prepare a report that’s exclusively for you and your team.