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TV Report: Top Networks, Shows & Binge Trends, April 6-9

As most Americans shelter in place during the coronavirus pandemic, what networks and shows are they turning to for comfort? Here’s a quick snapshot for Monday, April 6 – Thursday, April 9.

Top Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company

Fox News and CBS switched places from last week, with Fox News ahead by about 119 million TV ad impressions. CNN and MSNBC are also on the list again, and notably, MSNBC has a much lower estimated spend than the other networks, while NBC has the highest. HGTV and Food Network hold their standings from last week, in sixth and ninth place respectively, and USA Network rounds things out at No. 10. 

Top Shows by TV Ad Impressions (via iSpot)

Friends takes second place, as it did last week, but impressions declined slightly to 950.9 million vs. last week’s 1 billion+. Six news programs make the top ten list as well, up from four last week, with Fox News’ America’s Newsroom in third place for impressions and FOX and Friends taking sixth place. 

Most-Binged Time-Shifted Shows

Via Inscape.tv, the TV data company with glass-level insights from a panel of more than 14 million smart TVs. Note: the data are from timeshifted-detected sessions consisting of three or more episodes.

Topping the list of shows based on minutes binged (as a percent of all binged shows that Inscape measured) is procedural drama Criminal Minds (as it did last week), followed by Chicago P.D. and The Office. Only one kids’ show makes the top ten this week (Peppa Pig), and the one newcomer vs. last week was War of the Worlds, which was also one of the top five most binged time-shifted shows last weekend. 

  1. Criminal Minds
  2. Chicago P.D.
  3. The Office
  4. Blue Bloods
  5. Peppa Pig
  6. Friends
  7. The Big Bang Theory
  8. Law & Order: Criminal Intent
  9. War of the Worlds
  10. Last Man Standing 
Most-binged, time-shifted shows April 2-9, via Inscape.tv