Retail Media On CTV 2024
In our latest Special Report, we explore why Retail Media and Connected TV (CTV) are shaping up to be the next big opportunity for advertisers. As more brands turn to retail media’s first-party data and CTV’s immersive format, the landscape is rapidly evolving—and the impact is undeniable.
Here’s a sneak peek at what’s inside:
The Convergence of Retail Media and CTV
With Retail Media’s roots in shopper marketing and CTV’s growing dominance in the living room, advertisers now have the ability to merge precise targeting with sight, sound, and motion on the biggest screen in the house. By reaching consumers at home and delivering personalized messages during their favorite shows, the retail media-CTV combo is opening up new avenues for brands.
Precision Targeting at Scale
Retail Media’s power lies in its rich data, and CTV takes data to the next level. From shopping habits to household-level insights, brands can now deliver hyper-relevant ads to consumers with a level of precision that traditional TV never could. Learn why retail media’s attribution capabilities mean brands can track every dollar spent and see the immediate impact of their ads—whether it’s online conversions or in-store sales.
Shoppable TV Is Just Getting Started
The future of shoppable TV is now within reach and brands are beginning to unlock the potential of shoppable ads. This is a game-changer for both big brands and smaller players, leveling the playing field and pumping up TV’s performance marketing creds.
The Challenges Ahead
While the promise of Retail Media on CTV is huge, the path forward still has some hurdles. From managing ad load to navigating privacy concerns, brands and retailers need to be smart about how they leverage this new territory. Learn all about the challenges the industry faces with insights on how to solve them.
The Next Frontier
As CTV continues to capture more eyeballs—and more ad budgets—the integration with retail media will only deepen. Whether through new interactive ad formats, smarter targeting, or the evolution of shoppable TV, brands that embrace this shift will lead the way in the next phase of TV advertising.
Download the report to make sure you get in the game.
Special thanks to our sponsors LG Ad Solutions and Magnite.
