Interactivity is leading the way for the democratization of entertainment. Sure, Gen Z won’t turn 18 till next year, by which point they’ll be 32% of the world’s population, but if the success of esports and apps like HQ Trivia are any indicator, they’re eager to get involved. Alas, Disney invests in HQ Trivia’s parent company while Facebook and Insider tout a live trivia show with a $100K prize. Games are also coming to Google Chrome, for free. Netflix is gaming market research, debuting interactive shows where the audience can choose the ending of series like Black Mirror.
So look around, literally. While VR is currently a lukewarm topic, at best, some publishers, like Quartz investing in 360 video, are wise to think about the long game. Once the generation raised on Twitch gains some purchasing power (after all, gamers have more discretionary income than non-gamers), alliances such as the one between YouTube VR and Facebook’s Oculus Go will make a lot more $ense.
In addition to these polls, which occur on Live videos in order to gather real-time viewer responses, Facebooks said that it will incorporate polling into on-demand videos as well.
“Through studies like this one, Canvs has learned that certain emotions can elicit increased viewership,” Feldman said. “In TV dramas, for every 1 percent increase in emotional reactions conveying “hate,” there is a 0.7 percent increase in viewership. Tapping into emotions such as “hate,” “sadness,” and “beautiful” is proven to drive results for networks and creators.”
Vertical Networks, which counts Snap, the parent of Snapchat, as a minority investor, also makes shows for Facebook (“I Have a Secret”) and YouTube (“Yes Theory”). Vertical said its original content — including Brother, a digital magazine for young men that publishes daily on Snapchat and Facebook — attracts more than 50 million monthly active viewers.
In addition to Black Mirror, Netflix has closed a deal for one other live-action series and is in the final stages of other deals
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