Last week, Hollywood flocked in droves to the Dolby Theatre in Los Angeles to celebrate some of the biggest movies and stars from 2017. During the 90th Annual Academy Awards, as celebrities flooded the red carpet donned in someone else’s best clothes, fans around the country gathered ‘round their television sets to support their favs as they (hopefully) received one of the industries highest honors. However, as we at TVRev all know, the best part about any of these big TV events wasn’t the clothes, or the stars, or the comedy… it was the commercials!
During the 2018 Oscars, 26 brands spent an estimated $141.8 million running 45 ads 62 times on national TV. In total, these airings racked up an impressive 784.3 million TV ad impressions, with an average attention score of 84.22.
In an effort to provide you only the best, we’ve teamed up with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs, to present the top 5 ads from the 2018 Academy Awards: