Talking About A [R]evolution Podcast, Part 1: Sean Muller, CEO, iSpot

Written By Alan Wolk

Welcome to the very first episode of our TV[R]EV podcast, Talking About A [R]evolution.

In this episode I talk with Sean Muller, who founded iSpot about seven years ago as a way to track TV shows and commercials using a nascent technology known as Automated Content Recognition (ACR).Today iSpot's become the go-to source for brands looking to track their own and their competitor's advertising. Muller and his team have also used that data to track multitouch attribution, so that brands can see the effect of their advertising on the sales funnel.And last week they announced a deal with LiveRamp to combine their data and allow brands to actually target their own custom customer lists across the entire television universe--all networks, all platforms, time-shifted and linear.Muller explains the importance of this deal, where he sees the industry headed, why he's a fan of ACR and what smart marketers and TV executives should be looking for next.Enjoy [audio m4a="http://tvrev.com/wp-content/uploads/2018/03/UberConference-AudioDG.m4a"][/audio]

Alan Wolk

Alan Wolk veteran media analyst, former agency executive, and author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry" is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”

https://linktr.ee/awolk
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