REPORTS
And the Award Goes to…CTV!
In addition to Awards Shows (like the Oscars or Grammys) celebrating the accomplishments of actors and artists, they also represent a valuable opportunity for brands to connect with potential shoppers.
Political Advertising on CTV 2024
With a record $10.7 billion expected to be spent on political ads in 2024—$1.5 billion of that on CTV alone—political dollars are more critical to the industry’s success than ever before.
The Emerging Smart TV Ecosystem
With their own FAST programming, their own ad inventory and their own ACR-based measurement systems, the smart TV OEMs have become a force to be reckoned with in the growing smart TV universe.
The Quest For Universal Addressable Ready
Playing OTT Moneyball: A Data-Driven Content Acquisition Strategy for Streaming Platforms
As television has evolved from broadcast and cable to streaming, the availability of massive quantities of measurable viewership data means that the process of identifying content that will deliver both audiences and revenue has pivoted from an art form to a science.
![Brand Innovators 2021 Media Buying Summit: Buying Insights from TV[R]EV](https://images.squarespace-cdn.com/content/v1/60df3ea739725c04ca27d651/1625251365844-OIFETSZBUAXXBIEKSN26/TVREV-MediaBuyingSummit.png)
Brand Innovators 2021 Media Buying Summit: Buying Insights from TV[R]EV
The State Of Addressable Advertising
Addressable advertising on TV has been “coming soon” for some time now, but it finally looks as if it’s about to become real. That said, the one comment we heard most often in researching this report is how confusing it all was, so we’re attempting to bring some (okay, a lot) of clarity to the topic.
Addressable TV Reach: A Special Report From TVREV and iSpot
TV in the FAST Lane
This comprehensive report on the FASTs--free ad-supported streaming TV services--will provide you with a deeper understanding of this fast-growing and crucial part of the new TV ecosystem.
Local OTT: What You Need to Know
In this Special Report, called “Eyes On Local TV” we will look at how many brands are now improving their local reach by combining local broadcast buys with geotargeted inventory on ad-supported OTT platforms.
How Brands and Publishers Aim to Capture Billions in Social Video Dollars
We’re proud to debut our newest TV[R]EV original report, about the unrecognized value of social video, and the industry’s efforts to standardize measurement — the key to unlocking this value. You can download the free report here.
The State of Smart TV Advertising
Back when America watched TV via rabbit ears or a 25-channel set top box, a panel- based measurement system based on viewers keeping diaries seemed like a perfectly reasonable way to measure what people were watching on TV.
The State of Smart TV: How ACR Works and Why You Should Care
Smart TVs are coming into their own and will be in close to 75% of American homes by 2022. The cleaner, smarter, more reliable source of information is fueling the transformation of the new TV economy. But how does it work?
OTT Advertising: Cutting Through the Confusion to Understand the New Frontier
Co-authored by prolific TV analyst/author Alan Wolk, and veteran journalist Mike Shields and written in TV[R]EV’s conversational style, this 56-page Special Report is designed to give you a deep understanding of the entire ad-supported OTT ecosystem.
Special Reports
TVREV offers exclusive industry reports, original white papers, and in-depth analyses to guide the industry.