Samsung Ads: Streaming's Loyalty Crisis

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Samsung Ads used data from 72 million TVs to classify viewers as “Super Loyals,” “Semi Loyals” and “Non Loyals” with strategy tips on how to engage them all in order to prevent churn.

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Samsung Ads used data from 72 million TVs to classify viewers as “Super Loyals,” “Semi Loyals” and “Non Loyals” with strategy tips on how to engage them all in order to prevent churn.

Samsung Ads used data from 72 million TVs to classify viewers as “Super Loyals,” “Semi Loyals” and “Non Loyals” with strategy tips on how to engage them all in order to prevent churn.

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