vMVPD Scorecard, February 2018

The vMVPD (virtual MVPD, or web-delivered pay TV) market is booming and we expect that this is the year it will really take off as consumers discover that vMVPD "mesomorph bundles"-- around 100 channels for $45/month-- are the perfect fit and give them pretty much everything they want to watch.Here's the scorecard so far, along with month launched. (All numbers are estimates as no one actually releases subscriber stats!)

NAME

DATE LAUNCHED

SUBSCRIBERS

Sling TV January 2015

2,000,000

DirecTV Now November 2016

1,000,000

Sony Playstation Vue May 2015

500,000

Hulu Live TV May 2017

450,000

YouTube TV April 2017

300,000

FuboTV January 2015

100,000

 This chart does an even better job of explaining it.

Alan Wolk

Alan Wolk veteran media analyst, former agency executive, and author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry" is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”

https://linktr.ee/awolk
Previous
Previous

The Frenemy Report: Putting Stakes in Pixels, Banning Bitcoin

Next
Next

Why Are Super Bowl Brands Shanking Easy Chip Shots?