Political Advertising on CTV 2024
Our newest report is a deep dive into why CTV is the hottest new battleground for political ad spending. With a record $10.7 billion expected to be spent on political ads in 2024—$1.5 billion of that on CTV alone—political dollars are more critical to the industry’s success than ever before. Special thanks to our sponsors LG Ad Solutions and Magnite.
Here’s a sneak peek at what’s inside:
Streaming Takes Center Stage: Whether it’s targeting down to the zip code level or real-time measurement that’s miles ahead of old-school TV, political campaigns are throwing their ad dollars into CTV. From local down-ballot races to national campaigns, the shift is happening across the entire political spectrum.
Customized Messaging: CTV’s ability to target viewers based on interests and affinities allows campaigns to deliver messages with pinpoint accuracy—all with the emotional punch that sight, sound, and motion on the biggest screen in the house can deliver.
Challenges Ahead: Managing ad fatigue and navigating the wild west of streaming inventory are but two of the challenges campaigns need to stay on top of. Our report digs into some smart strategies to make it all work.
What Comes Next: From data-driven insights to contextual targeting, CTV is poised to dominate the political ad landscape in the years to come. We break down the innovations on the horizon and what they mean for future campaign strategies.
Discover why CTV is the top choice for political advertising.
