Follow the Money: How Four Movie Studios Just Spent $25M on TV Ads

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Written By Alan Wolk

Variety is out with its latest weekly Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv. Twentieth Century Fox comes out on top with an estimated $6.88 million in spending for the week ending Sunday for ads plugging "Hidden Figures" (above), based on the true story of Katherine Johnson, the African American mathematician who worked for NASA during the dawn of the space program. Warner Bros., Paramount and Universal (on the list twice, for "Sing" and "Split") are also in the top 5.Variety's chart serves up all kinds of data from iSpot, including the number of airings, creative variations and the top networks for each of the top 5 most-advertised movies (in the case of "Hidden Figures," NBC and BET). See the full chart here. (iSpot tracks TV ads in real time and measures attention for commercials from more than 10 million smart TVs. Learn more about the iSpot.tv platform and methodology.)      

Alan Wolk

Alan Wolk veteran media analyst, former agency executive, and author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry" is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”

https://linktr.ee/awolk
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