Hiring 3,000 Facebook Live Monitors is Smarter Than $20 Million for a Single NFL Game
The following is our weekly live video newsletter, which publishers on Mondays. Want to subscribe? Click here.Verizon is paying $20 million to stream a single Ravens vs. Jaguars NFL game from London. Given ESPN’s rights fees-related concerns, and the fact that it’s the Jaguars, we’ll be kind and call it simply a surprising move. It’s one thing to value of live sports programming, it’s another to falsely inflate the market (cough, Amazon).Hulu wants some bundle action and thinks live linear may do the trick. The initial offering brings a slew of programming and comes in at a price point just below $40 per month. To an extent, they’ve reinvented themselves here. Hulu may also be depending pretty heavily on the success of “The Handmaid’s Tale,” its marquee original program right now. Some think it smacks of desperation.Twitter’s big investment in live programming -- and live sports -- may have just reignited excitement about the platform. The slate of live concerts could show learnings from Periscope and the Live Nation alliance isn’t dumb, at all.Facebook will add 3,000 employees to monitor Facebook Live -- but will they be trained properly to deal with the host of issues that have plagued the service? Facebook’s first missive in the expanding live TV war also comes next month, according to reports. What will it be?Meanwhile, Vox Media continues its own live video growth by banking on the voices and personalities that already anchor its written content.https://www.youtube.com/watch?v=f9zvqwht3-MYour full rundown from another busy week of live video news:Verizon Will Pay The NFL More Than $20 Million to Stream a Single Football Game This FallRecode -- Kurt WagnerHow Hulu Reinvented Itself For Live TVThe Verge -- Chris WelchFacebook Wants to Launch Its Big Attack on TV Next Month — Here's What We KnowBusiness Insider -- Nathan McAlone and Alex HeathWith Hulu Live TV and YouTube TV, Is It Time To Ditch Your Cable Subscription?Forbes -- Nelson Granados‘The Handmaid’s Tale’ is Critical to the Success of Hulu’s Live TV ServiceTechCrunch -- Jordan CrookWhy Video Streaming Could Save TwitterFortune -- Joel CommHow Facebook Hires and Trains Its 3,000 New Moderators Matters, a LotMashable -- Rebecca RuizThe Good, the Bad and the Ugly of Live-Video BrandingEntrepreneur -- Andre LavoieLive Concerts Are Music Tech’s Next FrontierVentureBeat -- Jaja LiaoVox Media Draws Inspiration From Editorial Brands for New Series SlateThe Hollywood ReporterTwitch Users Could Influence Storylines in New TV-Like ContentMarketingDive -- David KirkpatrickTwitter’s Live TV Investment Could be Lifeline for ACC NetworkSB Nation -- John CassilloHost Your Own Live Talk Show on Facebook Live With Two Free AppsUSA Today -- Jefferson GrahamTwitter’s TV Video App is Now Available on RokuThe Verge -- Chris WelchThere's a Good Chance You Won't Get Local TV Networks on Hulu Live TVMotherboard -- Chris BrantnerAs Hulu Live Is Introduced, a Look at TV Streaming ServicesThe New York Times -- Daniel VictorChinese Live Streaming App Live.me Raises $60m to Challenge Facebook, PeriscopeTechInAsia -- Eva XiaoIt’s Live, it’s 360, it’s Immersive: That’s Video Today, Are You There Yet?The Drum -- Alex KhanTwitter is Poised to be an Early Winner in Live-Streaming SportsYahoo Finance -- Daniel RobertsNielsen Rolls Out Analysis of Owned Vs. Organic Social ActivityBroadcasting & Cable -- Diana MarszalekMarketers Need to Answer These 3 Questions Before Launching a Video StrategyAdweek -- Matt DerellaHulu Adds NBC to Its Live TV LineupFortune -- Michal Lev-RamOne Month In, Facebook Stories is Nothing but TumbleweedsMashable -- Damon BeresRise of the Live-Stream Funeral: Half of Venues Can Now Broadcast Services OnlineThe Telegraph -- Olivia Rudgard
