Viewing Starts with Streaming: The Rule of 40 Evolved
Samsung Ads has just released its latest report, Viewing Starts with Streaming: The Rule of 40 Evolved, which explores TV ad budget allocation amid streaming’s continued growth.
The report, which is an expansion of Samsung Ads’ “Rule of 40,” found that more Americans are making streaming their first choice - with nearly two-thirds of viewers make streaming their go-to viewing option. That said, linear TV misses 80%+ of the Streaming Centric audience - translating to 52% of all TV households.
Samsung Ads has just released its latest report, Viewing Starts with Streaming: The Rule of 40 Evolved, which explores TV ad budget allocation amid streaming’s continued growth.
The report, which is an expansion of Samsung Ads’ “Rule of 40,” found that more Americans are making streaming their first choice - with nearly two-thirds of viewers make streaming their go-to viewing option. That said, linear TV misses 80%+ of the Streaming Centric audience - translating to 52% of all TV households.
Samsung Ads has just released its latest report, Viewing Starts with Streaming: The Rule of 40 Evolved, which explores TV ad budget allocation amid streaming’s continued growth.
The report, which is an expansion of Samsung Ads’ “Rule of 40,” found that more Americans are making streaming their first choice - with nearly two-thirds of viewers make streaming their go-to viewing option. That said, linear TV misses 80%+ of the Streaming Centric audience - translating to 52% of all TV households.
