How Weather Channel Topped TV News Competition

Written By Jason Damata

NYT’s Monday profile on the Weather Channel going into Overdrive was well-timed and accompanied by the expected meteorologist at risk phenom. That is something Twitter and now Snap did a good job of providing. And while TV chatter about how all the displaced didn’t help NFL ratings during opening week-- the concern and fascination also eat into the mindshare of TV viewers. This Inscape.tv data from 7 million TV screens shows how Weather Channel is outpacing news nets for storm coverage. And if you were in Miami? Weather Channel was crucialWe sincerely hope you and yours are OK right now with all that is going on and remind you we know how trivial all this is if you are in Florida or Houston or have family in either of those places.

Jason Damata

Jason is the founder and CEO of Fabric Media, a media incubator and talent consortium. The company serves leading-edge TV disruptors- from data and analytics platforms to TV networks to emotional measurement companies. Damata has traveled the country for C-SPAN, where he worked with MSOs, produced educational political programming. He has served as CMO of Bebo when it was the world's 3rd largest social network, led marketing for Trendrr until it was acquired by Twitter and helped build the world's largest LIVE broadcast offering at explore.org where he built up a global syndication network. He is an analyst for companies on the edge of TV innovation such as iSpot, Inscape, Canvs, TNT and more.

http://linkedin.com/in/jasondamata
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