The Top 8 Things We Learned At The 8th Annual Shorty Awards

1. Instagram Isn’t Only A Young Person’s GameThis year’s Instagrammer of the year is an 87-year-old grandmother by the name of Baddie Winkle. She only started using the platform to communicate with her granddaughter and has 2 million followers, including the likes of Miley Cyrus and Rhianna 2. People Love Adorable AnimalsThe internet loves cute animals – especially cute cats and dogs. For the Shorty’s, this was no exception as famed cute dogs Marnie and JiffPom (who won Animal Of The Year) were in attendance and took selfies with anyone who asked 3. James Corden Means BusinessDespite having been on air for just under a year, James Corden’s “Late Late Show” walked away with the TV award, beating out competitors like “Game Of Thrones,” ‘Saturday Night Live,” and “Pretty Little Liars.” Not bad for a Brit that no one had heard of before. 4. It’s Easy To Get People To Talk On Camera If You Have A Press PassTVRev went with the goal of making content in mind. And it was easier than we thought it would be – all you needed to do is ask someone if they were ready to go Live or were being Snapped. 5. They Didn’t Want DJ Khaled To Go To The Shorty AwardsSo he went to the Shorty Awards. He was one of the big celebrities of the night 6. Al Roker Really Likes Live StreamingRoker broke news last week that he and his partner Ronald C. Pruett Jr, of “As Seen On TV” fame, were launching their own live-streaming content and advertising network. Practicing what he preached, Roker took to the stage to present wielding a device that held seven phones, all simultaneously streaming onto a different service 7. 4 Million People Were Exposed To The Delmondo Major Key GeofilterIn the hours leading up to, during, and after the Shorty’s themselves, Delmondo’s Major Key geofilter on Snapchat saw over 4 million impressions. They didn’t want you to see it. So you saw it. 8. Pizza Rat Is Not ZarduluZardulu, the alleged puppet master behind things like Selfie Rat, has been rumored to be the real source behind New York’s favorite food dragging rodent, Pizza Rat. But according to Matt Little, the rat’s cinematographer, sometimes a rat with pizza is just a rat with pizza. He wishes he knew who Zardulu was, though.

Alan Wolk

Alan Wolk veteran media analyst, former agency executive, and author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry" is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”

https://linktr.ee/awolk
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