Live video grows by the day -- no matter the screen. And publishers and brands continue to find new ways to get out in front of audiences. Some of this past week's pushes to engage viewers via live stream? Sports Illustrated will host a new live trivia show on Facebook, CBS is banking on sports news and talk rather than live games, and Reuters is investing in as-it-happens broadcasts.Your full rundown of the industry's happenings are below. See anything else we need to know about? Let us know.Sports Illustrated is Launching a New Live Trivia Show, ‘Next Question!’ [Sports Illustrated]The winner gets bragging rights and the opportunity to return the following week. The loser gets punished live on camera with a (benign!) punishment that's voted on by the Facebook viewers—there will be two options (for example: hit with a shaving cream pie or eat a really hot chili pepper) and viewers will click on either the laughing face or the heart during the video to vote for the one they'd prefer to see.CBS’ Sports Streaming Service to Emphasize News and Talk, Not Live Games [FierceCable]Curiously, CBS is opting to de-emphasize live sports and focus instead on news and talk. CBS Interactive president and COO Marc Debevoise told the audience at the Next TV Summit that CBS feels there’s a “big play” in the sports news and talk market if you can deliver to mobile devices and stand behind a trusted name like CBS.Reuters Launches New Live Video Service [TalkingBizNews]Reuters launched Thursday a new live video service providing real-time coverage of up to six concurrent news events for use by television broadcasters and professional video publishers. The live video is available via the Reuters Connect platform. It allows publishers to stream live coverage to television, websites and social media platforms.Livestreaming: Your Audience Awaits [CNET]Big media companies are investing heavily in making content for live platforms, but everyday broadcasters are accessing equally large audiences by creating engaging content. According to Facebook, one in every five videos on its platform is a live broadcast. People from snake wranglers to makeup artists can ply their trade, often to viral success. Remember Chewbacca Mom? She got her big break on Facebook Live.How Instagram Plans to Change the Face of Athlete Media [SportTechie]Adult Swim’s Rick and Morty Marathon Calls Out Illegal YouTube Livestreams [Polygon]