Pop Tarts are Poppin’

Teens and toasters are a match made in heaven. Since kids aren’t known for their culinary prowess, Pop Tarts is smart to advertise on MTV, Adult Swim, VH1 and Comedy Central. The famous “CraaAAzzy Good” line has been around forever and is ingrained in pop culture. The snack has fought to stay relevant, refreshing itself with new flavors and brand integrations-- their current TV spot features a flavorful friendship with Jolly Rancher.But while the flavor is new, the jingle is not. One would expect viewers to grow weary of the ads over time, but the cartoon has had a constant attention score, 87.56, since the commercial started airing in June. iSpot’s Creative Wear demonstrates that nostalgia never get old. This spot gets 4% fewer interruptions than other Pop Tart ads (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).