New Special Report: Political TV Viewership Trends
The fall of 2020 has been unlike any programming period we’ve seen before. All major sports leagues were competing at once. Election dramas kept people glued to news networks, and fall programming started trickling back to TV.
Inscape, VIZIO’s data unit with insights from a panel of more than 16 million active and opted-in smart TVs, has put together a special report with audience insights around political viewership this fall as the 2020 election heated up.
Highlights include:
- Connected TV viewership growth since COVID-19 began
- Minute-by-minute viewership insights for the debates and town halls
- What happened with TV viewership when news networks called the election for Joe Biden
- Viewership crossover for sports fans vs. nightly news shows