Hannity Viewers: Where Are They, Exactly?

With all the hubbub around Hannity recently, we used Inscape, the TV data company with glass-level information from 7 million smart TV screens and devices, to take a look at where his viewers are located. Below, heatmaps of location by zip code and state. The darker the color, the more concentrated his viewers. As you’d expect, there are certain hotbeds in the south (Alabama, Florida, Mississippi, Louisiana) and western U.S. (Wyoming, Nevada, Arizona).  And, given the outrage that some Hannity fans expressed after Keurig pulled its ads from the show, a map overlay of coffee drinkers vs Hannity ratings.