We love Andy Plesser and the crew at Beet.tv. Andy is always on the scene, there to ask good questions of interesting people. In fact, we like and respect Beet so much we're going to start showcasing one of his interviews here once a week. It comes as no surprise to see Andy was capturing the conversations Luma Partners' DMS event. As we referenced in a post TV's got a new counter punch combo to digital- attribution is finally here and it's changing the systems of buying and selling. This 4 minutes puts it all into perspective- buy-side pressure is bringing down the walls and the result is good for advertisers, networks and ultimately, the ecosystem as a whole.