Beet of the Week: iSpot x NBC Connecting TV Ads to Business Outcomes

Data & Measurement
Written By Jason Damata

We love Andy Plesser and the crew at Beet.tv. Andy is always on the scene, there to ask good questions of interesting people. In fact, we like and respect Beet so much we're going to start showcasing one of his interviews here once a week. It comes as no surprise to see Andy was capturing the conversations Luma Partners' DMS event. As we referenced in a post TV's got a new counter punch combo to digital- attribution is finally here and it's changing the systems of buying and selling. This 4 minutes puts it all into perspective- buy-side pressure is bringing down the walls and the result is good for advertisers, networks and ultimately, the ecosystem as a whole.

 

   

Jason Damata

Jason is the founder and CEO of Fabric Media, a media incubator and talent consortium. The company serves leading-edge TV disruptors- from data and analytics platforms to TV networks to emotional measurement companies. Damata has traveled the country for C-SPAN, where he worked with MSOs, produced educational political programming. He has served as CMO of Bebo when it was the world's 3rd largest social network, led marketing for Trendrr until it was acquired by Twitter and helped build the world's largest LIVE broadcast offering at explore.org where he built up a global syndication network. He is an analyst for companies on the edge of TV innovation such as iSpot, Inscape, Canvs, TNT and more.

http://linkedin.com/in/jasondamata
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