TV[R]EV is an analyst group comprised of veteran journalists, producers and executives in the TV and content business. We help people navigate the changing TV business and we help agencies, networks, and companies take advantage of the dynamic content marketplace.
Why and How?
Whether you’re a binge-watching superfan, network TV sales exec, a cord-never millennial Snapchat star, a brand navigator, agency savant, content creator or TV analytics start-up CEO, this is the most exciting time in the history of content.
There are more opportunities than ever before for storytellers to find their audience — for start-ups to help define the future of the business — and for fans to become part of the storytelling experience itself. But it’s also one of the most complex, confusing and dynamic environments that fans and execs alike have ever experienced. Massive Revisions are happening. Revenues are changing. Revelations about audience size, consumption patterns are happening because of new measurement. There is a Revival in the TV business: more shows, more platforms, more offerings than ever before. There is so much to constantly Review to make informed opinions.
And while this is serious business that requires careful curation of various sectors– monetization, the changing face of “live” and “linear”, VR/AR, MPVDs, platforms, Smart TVs, social platforms etc — this is also a great opportunity to re-think the way the TV and content business is covered. Sure it can be serious, but that doesn’t mean it can’t also have the things that make storytelling fun — wit, humor, edge– and a straight talk approach often lost in the tender touches of industry trades not able to call bullshit on advertiser$. Or curse on occasion, as we all do.