Workwear Videos Win With Fashion Audiences

Data & Measurement
Written By John Cassillo

After nearly three years of working from home, no one knows what to wear anymore – and they’re watching YouTube to figure it out. A new Tubular Labs infographic on fashion shares trends around viewership and consumer behaviors, including the discovery that fashion audiences are watching a lot of videos on workwear – despite a relatively low supply compared to other videos in the category. Some additional findings from Tubular:

  • YouTube views about fashion topics are up 32% year-over-year (looking at Oct. 2020-21 vs. Oct. 21-22).

  • Men account for 56% of YouTube fashion viewing, with the 25-to-34 year-old bracket accounting for the largest share.

  • Those that watch fashion videos are also most likely to shop for products by brands like Nivea, Polaroid and Timberland (among others).

John Cassillo

John covers streaming, data and sports-related topics at TVREV, where he’s contributed since 2017.

https://tvrev.com
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