The Future Of Television. Dissected Daily.
Embracing Fragmentation: How to Maximize Reach this Election Cycle
Magnite's Ryan Kenney delves into the role of CTV in political advertising , with an emphasis on its brand safety, targeting and local advertising capabilities.
Political Ads Are Streaming Into America
Data from Madhive shows how CTV political advertising is already off and running in 2024.
IRIS.TV's Field Garthwaite On The Future Of Shoppable Media And Political Advertising
In this interview from CES 2024, IRIS.TV CEO Field Garthwaite explores the future of retail media, shoppable advertising, and the impact of CTV on political ads coming into an election year.
Hot Takes: Our Thought Leader Circle Members’ Predictions For 2024
2024 predictions from TVREV’s always insightful Thought Leaders Circle members.